About us

We are the official SK Route 66® e-shop

You are on the official website of the Slovak Association Route 66, which is the initiator and coordinator of the 

European Route 66 project. 

European Route 66 

In Slovakia, we are building the Route 66 brand as a symbol of authentic travel, regional stories, and a community of people. We operate this official e-shop, offering high-quality merch and products for travellers, motorcyclists, and everyone who loves freedom, movement, and authentic experiences on the road.

We ensure the distribution of official EU Route 66 merch, with the aim of building a unified and trustworthy brand that represents this unique tourism concept across Europe.

Partnerships and Wholesale

We establish partnerships with accommodation providers, hospitality venues, tourist points, and attractions along the route. The e-shop is part of a broader initiative of the Slovak Association Route 66, aimed at developing the route as a unique tourism product.

We connect regions, support local partners, and build a community around this route.

Registration of partner

Videos and Media Coverage

Route 66 Slovakia is not just a brand. It is a story of a road, regions, people, and a community that connects Slovakia with a European vision of travel. Watch videos, interviews, and media coverage that present the origin and concept of the SK Route 66 and European Route 66 project.

More information can be found on our website: European Route 66